Report from Europe / Strasbourg-Ortenau District / Freiburg / Black Forest / Germany

Sometimes it might occur to see seldom species like an otter in a natural environment. It is rare, but it’s possible. Not long ago an otter showed up for a few seconds in the metropolitan city Strasbourg: too fast to take a photo. Aware, that its appearance might attract curious people like photographers, it vanished quickly for ever.

This happened today also to a well know company in Germany. Focusing on printing on paper, the last edition of a printed media closed after 13 years. Althought sold out quickly, this success might find soon its next victim especially in those European crisis times, where energy and material (colour and paper) has become too expensive in general. Labour represents various costs, but the innovation has come to an end more than a decade ago.

Offering much more attractive conditions for their advertisement seemed to be a problem today. However, the better solution for the future is a very flexible to handle ‘online news services’ as the preferred business model in the world wide web.